Auto Paradise is a car wash in Lincoln, Alabama. The owners requested a tropical theme, and so we came up with a unique take on your traditional tropical aesthetic. We drew inspiration from the California surfing aesthetic with a hint of nostalgia. We pulled together a finalized color palette and logo design for the brand to use for their signage and materials. This was our first time handling car wash branding, and it was so much fun getting outside of our normal routine! We love when we get to work with a brick and mortar business.

The Logo Design

The Brand Board

This was SUCH a fun project and we love how vibrant and colorful it turned out! We love it when our client’s are ready to embrace a bold color palette!

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XOXO,

Jade