Callie came to us wanting a neutral, clean, yet feminine branding for her social media business. We had the absolute best time pulling together the brand that fit her vision and values. In order to accomplish the clean, airy and neutral color palette, we explored a color palette with pastel shades with a neutral feeling. We incorporated blush, blue, a slate grey, with accents of sage green and cream to pull everything together. For the typography, we wanted a minimal yet elegant typeface, so we went with a lighter weight serif font to create an elegant feel. The finalized brand board showcases the feminine branding aimed to encapsulate the owners’ personality while also attracting the tastes of the female small business owner.

Mood Board

The Final Branding

Business Cards

We are absolutely thrilled with how this project came together, and we are so excited for Callie and all that’s in store for her!

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XOXO,

Jade