Chris reached out to our team to create a website for his ice cream shop, Crave Social Ice Cream.  His goal was to have a website for his store that also served as a resource for people who may want to own their own Crave Social Ice Cream shop.  You read that right- he is ready to franchise his business! Amazing, right? We love partnering with business owners at stages of growth, so this was a really neat project. Crave Ice Cream Social had existing branding that we used to execute the two things Chris needed: a franchise info brochure and a ShowIt website with an emphasis on the new franchising opportunity. 

 

Branded Marketing Assets: Franchise Marketing Brochure

To further support Chris and his franchising goals, we created an email marketing sequence designed to convert prospective franchise owners.  A major piece of this email sequence is an informative PDF document. When you think of a franchise info brochure, does your brain jump to a boring Word document? 

📢Professional doesn’t have to be boring! 📢

It’s okay share professional business information while maintaining  your brand aesthetic. In this scenario, we think a professionally designed PDF filled with vibrant, ice cream and info filled slides is perfect for people thinking about ice cream shop ownership.  Here’s a peek at the slide vibe, but if you’re excited to own your own ice cream shop then we recommend you go talk with Chris via the Crave website and get the real document! 

 

 

Restaurant Website with Restaurant Franchising Page

Building websites is so much fun because there is always something to learn with each project. Did you know that in the franchise world, an ice cream shop it falls under the scope of restaurant? Did you know that legally you can’t advertise your franchising until your legal paperwork says you can? (See how much we learn working in the design industry? 😎) Learning about the resources provided to franchise owners and the financials behind it was so interesting!

 

Because the ice cream industry switches out their flavors frequently, Chris wanted a really minimal service page.  We spent our time making sure the franchise page had all of the necessary information, the About Page introduced Chris and established his credibility as a business owner, and we ensured the Homepage encompassed all of the other pages in a fun and interactive way. This website project was SO cool because every piece of it feels so fun and happy. 

Chris was SO pleased with the final results! 

“Thank you so much for everything! Your team has been A+ and I received everything I wanted. It was important to have a forward facing site that was designed for franchising and you guys nailed it!

– Chris”

 

Website Homepage:

Crave’s Homepage was designed with some beautiful sliding features that reveal each section, to see it in action you can scroll through here.  It was so important to this client that we highlight franchising opportunities, so we made sure to emphasize that throughout the homepage:

 

 

Franchise Website Page:

This page has all of the answers to questions someone might have about owning their own Crave Ice Cream franchise! We have embedded videos from the owner, requirements, extensive FAQ, a list of start-up costs, and several CTAs on how to get started and contact Chris. This is a long, informative page so we added a blue bar with jump-down buttons to help people access the information.  Click here to see it live! We hope you love it! 

This was SUCH a fun project to work on. The colors, the content… I mean who WOULDN’T want to work with gorgeous ice cream photos for work?  We are so thrilled we were able to design a franchise website to help Crave grow! If you own a restaurant or treat shop that needs a website, we would love to learn more about your business and ways we could help you grow! Reach out to us on Instagram or our website contact form and we will be in touch.