When Callie came to us as, she wasn’t a beginner, she had over a decade of experience as an event planner. But after taking a step back from the industry, she was ready for a fresh start. The heart of her business was still strong, but the visuals no longer reflected her evolved brand. Callie needed her new brand identity to feel elevated, modern, and aligned with this next chapter of her business journey.
We kicked off the project with an in-depth strategy call where we reviewed her completed client questionnaire and dug deeper into her current goals. We explored where her business had been and, more importantly, where she wanted it to go. During our conversation, we got clarity on her target audience and the essence of the elevated event experience she wanted The Social Co. to embody moving forward.
Next, our team got to work on the creative direction. We designed a mood board that mapped out a sophisticated and chic vibe, complete with a refined color palette and intentional font selections. Her original branding included a bow motif—a sentimental detail we chose to carry forward. This time, we reimagined it with a more polished twist to complement her new event brand refresh. This visual groundwork helped us shape a brand identity that honored her legacy while ushering in a new era.
To bring this event planner brand refresh to life online, Callie booked a Website VIP Day with our team. In just one focused day, we updated her website with the new colors and fonts, refreshed the layout of key sections for a more modern user experience, and swapped in updated photography that better showcased her recent work. Because this rebrand also included a new business name, we handled the URL redirect from her old domain to the new one—making the transition seamless for her audience. This is exactly how to make the most of a VIP Day, and we were so honored to help The Social Co. launch their elevated new look with a website presence to match.
The Social Co.’s new online presence is not only beautiful but strategic. It reflects Callie’s experience, style, and the high-level service she provides.
Check out The Social Co. website here!
The end result? A modern and sophisticated brand that feels like a confident return to the industry.
Callie’s words say it best:
“We worked with J. Alexandria Creative for the rebrand of The Social Co., and they absolutely nailed it. After taking a step back from the industry, we wanted to come back stronger, fresher, and more aligned with who we are today—and that’s exactly what they delivered. From strategy to visuals, every detail was intentional and elevated. They didn’t just give us a logo—they helped us craft a brand that feels confident, modern, and full of personality. This re-entry into the industry felt like a true moment, and we’re so grateful to have had Jade guiding us through it. Highly recommend if you’re looking to make a bold, beautiful statement.”
Brand Board:
Logos & Submarks:
Website Peek for Wedding Planning and Event Planning Pages:
We loved this wedding planner brand refresh! If you’re an established business owner feeling like your brand doesn’t reflect who you are anymore, you’re not alone. Whether you’re stepping into a new season or circling back stronger, we’d love to help you elevate your visual presence. Reach out to our team using our website contact form to get started.
comments +