When our longtime client, Chris—the owner of a beloved ice cream shop formerly known as Crave—came to us, he faced an unexpected challenge. As his business moved deeper into franchising, trademark issues required a complete rename and a new logo. With franchise timelines approaching fast, Chris needed a Logo Refresh that wouldn’t derail his progress—or his brand identity.
At J. Alexandria Creative, we already had a deep understanding of Chris’s business and audience. We’d designed his ShowIt website, curated his color palette, and supported his Flodesk email setup. This meant we could move quickly and strategically to execute a full Logo Refresh through one of our VIP Day Packages.
Our plan of action was simple but powerful. We designed fresh, cohesive logo variations for the new business name—The Vintage Spoon—in every format Chris would need. From there, we implemented the new logos seamlessly across his existing website and marketing materials. We even created a custom ice cream–themed favicon to bring personality to the new brand. Finally, we updated all references from Crave to The Vintage Spoon, transferred the website to the new domain, and refreshed the franchise brochure—all within a single day.
Completing this Logo Refresh in just one day gave Chris exactly what he needed: a new, professional identity ready to represent his growing franchise.
Colorful Mood Board
We already had this businesses’ in-depth questionnaire on file. We already had their mood board. This made it SO easy to jump in and refresh their logo to reflect the new name of their ice cream shop.
Ice Cream Logo + Submarks
We created two primary logos: a circle to mirror the old logo and a horizontal option. We also created a submark with just one ice cream cone for smaller usages. (Can we please design more ice cream brands? These are SO cute and fun!)
Updated Website
The website updates aren’t going to be TOO noticeable in this mockup. Swapping logos and making copywriting changes really shine when you’re on the live website. If you want to see the previous Crave screenshots, we wrote about the original website here. If you’re excited to see the new website for Vintage Ice Cream Social, you can check it out here!
“We were in the middle of franchising and had to go through a rebrand. I was terrified!
Not only did Jade and Jana ease my concerns with new logo designs, they updated the website pages and marketing collateral in a professional & timely manner (and made it fun!).
I would recommend a VIP day for yourself if you’re busy, stressed, or need professional help quickly.”
— Chris, The Vintage Spoon
If your business is facing a similar brand transition or you’re ready for a Logo Refresh that aligns with your next level of growth, our team can help you move forward with clarity and confidence. Reach out to us using our website contact form to get started on your own brand transformation today.
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