Most business owners think branding ends when the logo files are delivered, but that’s not true. It takes time to truly build a brand that stands out and feels consistent.

But in reality, brands evolve through habits, not projects.

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Your Brand is more than your Logo Files

• Think about your brand like planting a tree. You have to start with planting the sapling and putting it in the ground. But THEN you need to water it everyday to see it grow, mature and thrive.
• If you don’t treat your brand like a full system that needs nurturing, you risk:
  • Your visuals drifting off-brand.
  • Your messaging feeling inconsistent.
  • Your confidence wavering because the brand doesn’t feel embodied

The Mindset Shift

• “Your brand isn’t a one-time project—it’s a daily practice.”
• Introduce the concept of embodied branding—where who you are and how you show up become inseparable from your brand identity.
• “You don’t attract what you want—you attract what you embody.”

The On Brand Protocol – 6 Things to Build a Brand Presence

Audit Your Materials

• Make sure all pieces of your business feel aligned in visuals and messaging, but give yourself grace to audit everything especially after a rebrand.

Be Consistent

• Show up consistently on your platforms to continuously build your brand
• Learn to stretch and repurpose your content to multiply your messaging.
• “What is the standard for our business”

Embody your Brand

• Remember that you are the walking embodiment of your brand
• Your personal presence—tone, visuals, energy—communicates brand alignment.

Collect Brand Stories

• Your everyday moments are your best marketing material, even conversations with clients that share positive things about working with you
• The analogy you thought of during a walk or your workout class? Add to your notes app for content later.
• Our brains are wired for stories – so becoming a storyteller that relates to your services can strengthen your brand

Learn Something New

• Stay inspired to keep your creativity sharp.
• Podcasts, articles, books, that teach you something new can keep your brain full of fresh ideas

Talk to Your People

• Connection is the ultimate market research
• Keeps you aware of people’s perceptions of these

Spending a little bit of time each day following this on-brand protocol can help you build your brand. Remember, your brand is not just your logo and your colors… it’s how you show up as a business every single day.

Want more guidance on how to execute the on-brand protocol? Download our guide here:

We’d love for you to try following the on-brand protocol for 7 days and see how you feel-if you do, please tag us on IG so we can see your progress. We’d love to know how it goes for you!

We hope you enjoyed today’s episode! Until next time,