When Charla, a personal brand coach and stylist, came to us, she had a powerful offer (Boring to Branded™) but needed her web presence to match the transformation she delivers to her clients. As a strategist who teaches others how to build bold, aligned brands online, she knew it was time to elevate her own.

Before diving into the design, we created a Style Guide—a more fashion-forward take on our traditional mood board to help us embody her personal brand into her website aesthetic. We used this guide to help expand the existing website color palette. We matched the website palette to her color season and pulled tones directly from her brand photos to ensure visual cohesion across all platforms. For a brand coach, consistency is everything—and these visuals needed to feel distinctly Charla.

When strategizing the webpage design, the client’s number-one priority was simplicity. Instead of a traditional five-page site, we focused all the attention on one high-converting landing page. Designed for single-offer conversion, the layout showcases her credibility, client wins, and clear CTA sections that keep the momentum strong.

Our copywriter crafted a long-form sales page that feels like Charla—warm, bold, and magnetic. Every section is strategically written to guide the reader through the transformation she offers in Boring to Branded.

✨ Check out the Boring to Branded website here! ✨

Every decision, from the typography to the image placement, was made with her dream client in mind. The finished site not only looks stunning—it works. It tells Charla’s story, highlights her transformation framework, and calls in aligned clients ready to step into their personal power.

We’d love to show you more about the colorful and bold website page we designed for Charla’s business!

Sample of her long-form sales page:

“Working with J. Alexandria Creative has been a game-changer for my business as a high-level woman entrepreneur. The support I received from Jade and her team was exactly what I needed to navigate the rapid growth of my company BORING to BRANDED™. As a business owner, it’s easy to feel overwhelmed and isolated, especially with the endless tasks on your to-do list. In a landscape that often feels like the wild west, finding trustworthy professionals who can truly bring your brand to life is a challenge.

Jade and her team exceeded my expectations in every way. Not only did they create a stunning website that perfectly reflects my brand that I’m proud to send potential client to, but they also provided eye-catching visuals for my podcast, ads and developed a comprehensive brand kit. This kit enabled me to easily communicate my branding colors, fonts, and style to my social media team, streamlining our efforts.

I genuinely can’t imagine where my business would be without Jade’s expertise and dedication. She consistently goes above and beyond, and I am confident that any new business venture I embark on will include her because of the seamless and efficient way she operates. If you’re looking for someone to elevate your brand, I wholeheartedly recommend J. Alexandria Creative!”

Personal Brand Stylist Service Section:

If you’re a brand coach (or any service-based entrepreneur) struggling with scattered branding or an underperforming website, let’s talk. We’d love to bring your vision to life—starting with strategy and ending with a site that sells. Reach out to our team using our website contact form to get started!