When the owners of Lake Ridge at Goose Pond reached out about us designing their campground branding + website, we were so excited! They had been relying on word of mouth and social media but realized they wanted a website! A website makes their campground look more credible to potential renters AND the SEO helps their rental business be found online. A double win!

For this project, our team actually went and visited the campground to take high quality photos of their property to use for their website.  As much as we love using stock photography in our work, for rental space websites we prefer 100% authentic images so that potential guests get an accurate portrayal of what the campground looks like.  It is so beautiful there and it was so neat seeing the campground we were designing the brand and website for.

 

The owners were SO happy! Wanna see the website? Click here or scroll down to see photos:

 

Campground Branding:

First step? Lake Ridge’s new campground brand! It’s a lakeside campground, so they definitely wanted it to be nature-inspired and welcoming while giving a sense of trust and integrity.  Campgrounds use LOTS of signage, so we wanted to provide them a few logo options that would look great online or on a physical sign.  As with most of our branding projects, we provide your logo in a branding color, black, and white to fit a multitude of uses. 

Campground Mood Board:

 

Campground Logos:

 

Campground Website:

Lake Ridge wanted to make their business more findable on Google and to make online booking easy for campers.  Our designers organized their content into 3 pages called Homepage, About Page, and Camping Experiences paired with a Book Now link that connects to their online booking system.  We highlighted their location, business values, campgrounds amenities, and answer some FAQ for travelers within the page copy.

Menu: 3 pages and “Book Now” button 

 

Things we loved about this website:

• We used REAL photos of their campground throughout their websites so guests know what to expect upon arrival. 
• The map of the location as a block background is so simple and aesthetically pleasing to look at
• This website accomplishes everything it needs in just three pages
• How clear their amenities are! This is important for campers to know before booking, so we wanted to make it very easy to find that information. 

 

Lake Ridge Campground Website Homepage: 

 

 

Lake Ridge Campground Website About Page:

 

 

Lake Ridge Campground Booking Portal:

 

 

We loved helping Lake Ridge elevate their online presence! If you own a similar type of business and need to update your campground branding or the campground website to help attract more bookings, we’d be glad to help! Reach out to our team through our website to get started.